A research study by Ford indicates that 77% of Middle East workers, predominantly older generations, seek a meaningful connection with their roles and relationships. Moreover, 62% of them are willing to take a pay cut of up to 20% in 2024 as they prioritise 'quality of life'.

The study titled 'Ford's 2024 Trends Report,' also sheds light on perspectives from the Middle East work landscape. It brings insights from over 1,000 UAE and Saudi citizens, covering various aspects such as self-care, work-life balance, AI optimism, sustainability, and evolving family dynamics.

Some of the additional key findings from this research reveal Middle East workers' top priorities in 2024 as follows:

Prioritising self care

Over 62% of Middle East workers report feeling anxious at least once a week, with 68% of Gen X and 77% of Baby Boomers among them. Additionally, 89% of respondents in the Middle East value inner peace amidst global uncertainties. Indicating the priorities in 2024, on average, UAE and Saudi citizens prioritise self-connection, in-person meetings, cutting toxic relationships, prioritising personal needs, and digital detoxing, reflecting a 12.6% higher percentage than the global average.

Balancing work and life

In 2024, workers globally prioritise a better quality of life. The study shows that 52% of global workers and 62% of those in the Middle East are willing to take a pay cut of up to 20% for a healthier work-life balance. Among respondents, 85% of Boomers and 65% of Gen X employees lead the way. Notably, 90% of Boomers said they avoid any work that increases personal stress.

Furthermore, 80% of Middle East workers hold a positive outlook on Artificial Intelligence as a means to improve work-life balance.

Hopes and fears for AI in work

In the Middle East, 62% of respondents believe that technology will have a positive impact on the economy, with 58% feeling positive about AI's effect on their personal economic security. Additionally, 51% perceive a positive effect of AI on human-to-human interaction, while 41% report a positive impact on their personal connections with others. These findings indicate that Gulf residents are largely optimistic about the benefits of AI.

However, despite this optimism, 59% of respondents in the GCC admit to not fully understanding AI. Moreover, 91% of Boomers and 75% of Gen X respondents caution against the uncontrolled growth of AI.

The 2024 Ford Trends report uncovers a narrative of resilience, optimism, and a careful balance between tradition and progress in the Middle East. As the region navigates these transformative times, embracing change while preserving cultural values remains at the forefront of societal priorities.

Trusting AI technology

According to the report, 75% of respondents in the Middle East expressed concerns about certain impacts of technology on society, citing a lack of trust in information today. 

Additionally, 87% stated that companies should disclose when AI is used in their products, services, and experiences. 

Respondents indicated a likelihood of using AI in the next five years for various purposes, including travel plans, shopping, for better health, and seeking advice on relationships and family matters. Notably, respondents mentioned they only trust AI tools developed by the government, rather than those from non-profit and academic research institutions.