Egyptian HRtech Bluworks secures $1MN in pre-seed funding
Bluworks, an Egypt-based HR tech firm, has raised $1 million in a pre-seed funding round led by Khawarizmi Ventures. The round also saw participation from Camel Ventures, Acasia Ventures, and some individual angel investors.
With this funding, the HR Tech startup aims to enhance its product—a mobile-first SaaS platform for blue-collar employees—and expand its team to bolster market presence across the Middle East region. The platform offers solutions such as scheduling, communication, payroll, and recognition for both employers and employees. Currently, the HRTech platform focuses on the Food and Beverages and Retail sectors, serving thousands of blue-collar employees. It plans to expand its solutions to other sectors, including manufacturing, construction, and facility management.
Founded by Farah Osman, Hussein Wahdan, and Nour Ahmadein two years ago, the HRTech firm aims to provide data-based decision-making solutions for businesses in the region.
Announcing the funding news, Wahdan, co-founder and CEO of Bluworks said, “With so many HR software in the market, not one is built to manage blue-collar workers. Since the process of managing this type of workforce is so manual, errors frequently occur, leading to penalties and deducted salaries with no oversight from the workers, causing them to leave and ultimately contributing to high turnover rates. Currently, companies can spend about 7-10 days just closing their payroll accounts, but with Bluworks, this time can be cut down to one day – all while leveraging data and insights on their workforce.”
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Ameer Sherif, Venture Partner at Khwarizmi Ventures also expressed, “Egypt has one of the largest workforce populations in the MENA and Africa region; however, there are very few software solutions that are truly localised. Like with many emerging markets, solutions to automate workforce management are still lacking. We believe that the Bluworks team has the right mix between local understanding, and the commercial and technical capability to lead this space in Egypt and later in other regional markets,”
COO and co-founder Farah added, “We are excited about getting strategic investors on-board that can provide us with access to both local and regional markets, to which we are looking to expand. There is no shortage of industry use cases similar to Egypt around the world, and we are eager to tackle them with our innovative workforce management solutions,”