Fawaz Abdulaziz Alhokair Co., better known as Cenomi Retail, has announced the appointment of Salim Fakhouri as Chief Executive Officer, effective August 14, 2024.

In his new role, Salim brings over two decades of leadership experience across the FMCG and fashion retail sectors in the Middle East and North Africa region. He was appointed Acting CEO in March 2024 and played a pivotal role in the company’s success. He will now be responsible for driving the company’s overall strategic vision and expansion.

Previously, Salim served as CEO of the Fashion Division since joining the company in November 2021, leading its global retail expansion into the CIS region. Prior to this, he worked with Azadea Group as President of the Fashion Division and Regional Markets Director for Egypt.

Academically, Salim holds a Global Executive Master of Business Administration from IE Business School and is a Certified Public Accountant (CPA) from the National Education and Fine Arts College.

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Welcoming him to the leadership role, Fawaz Bin Abdulaziz Alhokair, Chairman of Cenomi Retail, stated, “Salim Fakhouri’s appointment as CEO marks a pivotal moment for Cenomi Retail. We are excited to have Salim step into this role, as his proven track record, strategic vision, and deep industry knowledge make him the ideal leader to guide Cenomi Retail into its next phase of growth and innovation. We are confident that under his stewardship, Cenomi Retail will continue to thrive and redefine the retail experience on a global scale.”