Qualtrics appoints Jason Maynard as CEO to steer AI-led growth

Qualtrics has named Jason Maynard as its new chief executive officer, handing the veteran enterprise software operator the task of leading the company’s next phase of growth as artificial intelligence reshapes experience management.

The appointment marks a leadership transition at the US-based experience management firm, best known for its customer, employee and brand analytics platforms. Qualtrics said Maynard will focus on scaling AI-led innovation while deepening the company’s presence across global markets.

“This is a rare opportunity to lead the company that created its category and build on that foundation with innovation, execution, and a relentless focus on delivering real impact for our customers,” Maynard said in a company statement.

Maynard brings more than three decades of experience across enterprise software, capital markets and startups. He joins Qualtrics after a long tenure within the Oracle ecosystem, where he held senior leadership roles following Oracle’s $10 billion acquisition of NetSuite in 2016.

At NetSuite, Maynard helped architect and scale the company’s global go-to-market engine, overseeing sales, marketing, alliances and industry solutions. During that period, NetSuite expanded from under $1 billion in revenue to nearly five times that level, while growing its customer base to more than 42,000, according to the company.

After NetSuite, Maynard moved into Oracle’s corporate leadership, most recently serving as executive vice president of revenue operations. In that role, he led global sales strategy and operations across Oracle’s broad enterprise portfolio until late 2025.

Qualtrics’ executive chairman Jim Whitehurst said Maynard’s operating background and product focus were central to the board’s decision. “Jason has scaled one of the most successful cloud businesses, built products customers depend on, and has a sharp perspective on where AI is taking our industry,” Whitehurst said.

The leadership change comes as Qualtrics seeks to position itself more decisively at the intersection of experience data and generative AI, an increasingly competitive space as enterprise software vendors race to embed AI across analytics, workflow and decision-making tools.

Earlier in his career, Maynard spent 15 years as a top-ranked equity research analyst at firms including Merrill Lynch, Credit Suisse and Wells Fargo, covering the software and internet sectors. He also co-founded Verix Software, which was acquired in 1999, and has since been an angel investor and adviser to several high-growth technology companies.

Looking ahead, Maynard is expected to sharpen Qualtrics’ execution as customers demand clearer business outcomes from AI investments. For a company that helped define experience management, the challenge now is to translate that legacy into durable growth in an AI-first enterprise market.

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