Saudi Arabia’s leading media group, SRMG, has appointed Nedaa Al Mubarak as Chief Executive Officer of SRMG Media Solutions (SMS), effective immediately.

In her new role, Nedaa brings over 15 years of strategic advisory and leadership experience across the government and private sectors. She most recently served as Managing Director of SRMG Think.

Announcing the appointment, the group stated, “Nedaa’s appointment marks a significant step in SRMG’s continued transformation and growth strategy as it expands its focus on outcome-based solutions for partners across the Middle East. In her new role, she will lead SMS’s efforts to deliver strategic offerings powered by premium content, advanced adtech, and unmatched access to regional audiences.”

In her previous roles, Nedaa has served the Ministry of Tourism Saudi Arabia, Ministry of Investment, Ministry of Economy and Planning, and Al-Dabbagh Group in key positions.

Welcoming her to the leadership board of SMS, Jomana Alrashid, CEO of SRMG, said, “With SRMG Media Solutions, we’ve built a future-ready platform that meets the region’s evolving media and advertising needs with precision, creativity, and scale. Nedaa brings the vision, experience, and ambition to accelerate this next chapter. Her deep understanding of both the public and private sectors, coupled with her performance-first mindset, makes her the right leader to unlock new value for our clients and our business.”

“Nedaa Al Mubarak is a forward-looking media executive with a track record of delivering growth and transformation. In her role as Managing Director of SRMG Think, she has helped redefine the group’s strategic consulting business, tripling its service lines and more than doubling revenue.

With a background spanning investment, tourism, and economic policy, she has led initiatives that contributed to the development and advancement of multiple sectors."

Nedaa added, “The media industry is at a crossroads, and SMS is uniquely positioned to lead the way forward. Our mission is clear: deliver real outcomes for our partners by combining data, creativity, and technology. I’m proud to take on this role at such a pivotal time and excited to work with our clients to shape the next era of growth.”

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On the academic front, Nedaa holds a Master’s in Public Policy from Georgetown University and a BA in International Affairs and Economics from The George Washington University.