TBWA\RAAD appoints Dany Aouad as new Managing Director for Saudi Arabia

TBWA\RAAD, part of the Omnicom Advertising Group, has strengthened its commitment to Saudi Arabia’s fast-growing advertising and marketing sector with the appointment of Dany Aouad as Managing Director for the Kingdom, effective immediately.

Aouad brings over 25 years of experience in advertising and communications across the Middle East and North Africa, most recently serving as General Manager at Impact BBDO Saudi Arabia since 2022, where he was instrumental in building and scaling the agency’s operations from the ground up.

The move comes at a pivotal time for Saudi Arabia’s market, as Vision 2030 accelerates economic diversification and cultural transformation. TBWA\RAAD aims to leverage Aouad’s extensive regional experience to position the agency at the forefront of this evolution.

“Dany is exactly the kind of visionary leader TBWA\RAAD needs to seize the extraordinary opportunity Saudi Arabia presents right now,” said Reda Raad, Group CEO at TBWA\RAAD. 

“His track record of driving digital transformation and building brands across multiple markets, combined with a deep-rooted understanding of the Kingdom’s unique cultural and business landscape, makes him the ideal force to accelerate our growth here. This appointment is also a testament to Omnicom’s ability to cultivate and deploy world-class talent across our network.”

Reflecting on his new role, Aouad said, “Saudi Arabia isn’t just changing, it’s redefining what’s possible in this region, and that’s an incredibly exciting place to be leading an agency like TBWA\RAAD. There has never been a better moment to harness creative excellence and Disruption for brands operating in this market.

My journey across the Middle East, from Dubai to Egypt, Lebanon to Kuwait, has given me a deep understanding of what truly drives business growth in this part of the world. I’m ready to build on the strong foundation the team has laid here and to push the creative and strategic ambition of this agency even further.”

Aouad began his advertising career in 1996 at Leo Burnett Dubai and has held senior leadership roles at Saatchi & Saatchi and Grey Worldwide. Beyond his professional achievements, he actively supports social and economic initiatives across the Middle East, including collaborations with independent NGOs. Academically, he holds a Bachelor’s degree in Commerce and Business Administration from Concordia University, Montreal.