Juspay strengthens Middle East presence with DIFC headquarters

Global payment infrastructure firm Juspay has expanded into the Middle East with the launch of its regional headquarters at Dubai International Financial Centre (DIFC), marking a significant step in its global expansion journey.

The Bengaluru-headquartered company said the new base will deepen its engagement with enterprise merchants, banks and financial institutions across the region, as demand for scalable and compliant payment solutions accelerates.

Digital commerce across the GCC is expanding rapidly, fuelled by rising online transactions and cross-border trade. But in sectors such as airlines, hospitality, e-commerce and financial services, organisations face growing complexity from multi-currency operations, shifting regulations and diverse local payment methods. Juspay seeks to tackle these challenges with its payments orchestration platform, offering a unified stack that improves authorisation rates, reduces costs, streamlines compliance and enables seamless regional and global scaling.

The company said establishing operations in DIFC underscores its long-term commitment to building regulated, enterprise-grade payment infrastructure in the Middle East. DIFC, one of the region’s leading financial hubs, offers a strong regulatory framework and access to financial institutions and fintech players.

“Juspay has been building foundational payments infrastructure for large-scale, mission-critical commerce globally for over a decade,” said Sheetal Lalwani, Co-founder and Chief Operating Officer at Juspay. “We are excited to bring these learnings to the Middle East and partner with merchants, banks, networks and the broader ecosystem to build a secure, scalable payments infrastructure that supports the region’s rapidly evolving digital economy.”

Salmaan Jaffery, Chief Business Development Officer at DIFC Authority, welcomed the move, noting that Juspay’s entry strengthens DIFC’s fintech ecosystem. “As a global leader in payment infrastructure, Juspay’s presence reinforces DIFC’s role as a catalyst for financial innovation and cements Dubai’s position as a top four global fintech hub,” he said.

Juspay currently supports more than 500 enterprise merchants and banks worldwide, including Amazon, Google, HSBC, Flipkart and Agoda. Its product suite spans full-stack payment orchestration, authentication, tokenisation, reconciliation and fraud management, alongside white-label payment gateways and real-time payments infrastructure for banks.

Nakul Kothari, Head of Middle East & APAC at Juspay, said the company would focus on building long-term partnerships in the region. “The Middle East holds tremendous potential. We are investing in deep local market understanding and future-ready payment stacks that can scale across markets,” he said.

With a workforce of over 1,500 payment specialists operating across Asia-Pacific, Europe, the UK, North America and Latin America, Juspay plans to expand its regional team in Dubai, with hiring focused on business development, solution engineering and strategic partnerships.