Omnicom, a global marcomm firm, has announced the appointment of Mazen Abd Rabbo as Senior Vice President for its newly formed business Omnicom Qatar.

In his new role, Mazen brings over two decades of industry expertise. He will oversee the company’s agencies in Qatar and focus on talent, cross-agency collaboration, and innovation to drive growth in the Middle East region.

In his previous roles, Mazen served Omnicom's event marketing agency Auditoire as the Vice President for the Middle East and Managing Director of the Qatar region. He also served WMQ in Qatar as the Managing Director and Novell as the Marketing Project Manager for the EMEA region. On the academic front, he holds a Master’s degree in Marketing and Communications from OMNES Education.

Announcing Mazen’s appointment, the company stated, “Abd Rabbo will leverage the top talent housed within Omnicom's leading local agencies Auditoire, OMD, and OPRG, and work in partnership with other Omnicom agencies in the Middle East to further strengthen the group's comprehensive offering in Qatar.”

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John Wren, Chairman and CEO of Omnicom, welcomed him, saying, "This is an exciting opportunity to build Omnicom's presence in a country with real momentum. Qatar has wisely positioned itself within the region by taking a lead in international business while focusing on technology and entrepreneurship. By centralising the leadership under Mazen, we can continue to build on our agencies' strong foundations while coming together as Omnicom to deliver a wider breadth of capability and scale for our clients in Qatar and globally. Mazen brings deep expertise in the region, and I am confident our Qatar operations are primed to thrive under his leadership.”

Mazen added, “I'm thrilled to begin this exciting new chapter at the helm of Omnicom Qatar. The country has witnessed tremendous growth during my time in Doha, and the future looks incredibly promising. Omnicom's presence in the market will undoubtedly flourish, with its wealth of talented individuals and communication experts whom I am proud to represent in Qatar.”