CAFU has announced the appointment of Amit Rawal as its new Chief Product and AI Officer, effective October 2024.

In his new role, Amit brings over two decades of leadership experience in digital commerce and AI-driven product and technology platform development. Most recently, he served as the Global Product Leader for AI/ML Decision Sciences & Analytics Platform at Apple. Prior to that, he worked as an AI Professor at Stanford University, Head of E-commerce Strategy & Platform at Tata CLiQ, and Head of Business Management and Global Technology Operations at Thomson Reuters. Earlier in his career, he also worked with Deloitte, Intelligent Medical Solutions, and GE Capital. With his expertise in AI-driven solutions, Amit is poised to transform CAFU’s cutting-edge technologies and drive innovation in his new role.

On the academic front, Amit holds an MBA in Strategy and Operations from Emory University, an MSc in Management, Technology, Leadership, and Advanced Analytics from Stanford University, and a BCom in Accounting and Finance from the University of Delhi, India.

Welcoming Amit to the leadership team, Rashid Al Ghurair, Founder and CEO of CAFU, said, "Under Amit’s leadership, we have already seen rapid success with CAFU CarPlay, which highlights his pioneering and visionary approach. His deep expertise aligns perfectly with CAFU’s mission to deliver convenience on the move while continuing to positively impact the communities we serve. I’m thrilled to welcome him on board and look forward to seeing how his leadership will drive future innovation and growth at CAFU.”

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Amit added, “As CAFU continues to redefine mobility through technology and delightful user experiences, I’m excited to join as the Chief Product and AI Officer. The launch of our Apple CarPlay integration is just the beginning of how we will simplify and deliver ultimate convenience, embodying CAFU’s vision. As we harness Generative AI and machine learning to transform how we all experience mobility services, I look forward to leading a talented team and initiatives that will deliver personalised, intuitive, and delightful user experiences, positioning us at the forefront of technological innovation and making a meaningful impact on our customers’ lives.”