Imagination, a leading experience design firm, has announced the appointment of Abdullah Hamad AIOshaiwan as the new General Manager for Saudi Arabia, effective immediately.

In his new role, Abdullah brings extensive experience in the industry across Saudi Arabia. He recently served as Execution Masterplanner and Events Operations lead at the Saudi Esport Federation, where he managed large-scale events across the region. He also played a key role in transforming event management with the latest industry practices and technologies.

Abdullah will lead teams in Saudi Arabia, manage projects, strengthen the company’s reputation, ensure the well-being of his team, and drive overall business performance. He’ll focus on sustainable growth, expanding the company’s presence with high-profile clients, and creating new revenue opportunities, all in line with Saudi Vision 2030.

Abdullah will report directly to Elisabeth Anne, Regional Managing Director for MENA, who played a pivotal role in the opening of a new office in Abu Dhabi and securing a trade licence for the RHQ in KSA.

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Elisabeth welcomed Abdullah to the KSA leadership team, saying, “Abdullah’s proven track record in event management and his deep understanding of the Saudi market will be invaluable as we continue to grow and service our business across the Kingdom. I am excited about this new chapter for Imagination.”

Abdullah expressed his enthusiasm, stating, “Joining Imagination at such a pivotal time of driving growth is a huge opportunity. With the company’s dynamic vision for the future and many exciting events on the horizon, I look forward to leading our team in delivering exceptional value to our clients and further establishing our footprint in this thriving market.”