Recent media reports where the head of the media hub for Saudi Arabia’s Neom megacity project, has been accused of racism, misogyny, and neglecting worker safety highlight the urgent need to ensure a safe and inclusive work environment for all employees, regardless of their region, religion, or gender.

According to a detailed report by WSJ, Wayne Borg allegedly made insensitive and discriminatory remarks on multiple occasions, including derogatory comments about expatriate workers. In one instance, following the deaths of three workers due to improper workplace safety measures, he was recorded saying, “A whole bunch of people die, so we’ve got to have a meeting on a Sunday night.” He also reportedly used abusive and racist language towards South Asian workers.

In another recording, he allegedly remarked, “You can’t train for stupidity. The white blokes are at the top of the tree.” Other accusations include inappropriate remarks about female employees and lewd jokes about religion. These allegations have prompted a broader investigation into several Neom executives, who are accused of fostering unsafe work environments and engaging in inappropriate behaviour.

The Neom project, launched in 2017, is a cornerstone of Saudi Arabia's Vision 2030 and has garnered global attention for its futuristic design and ambitious goals. However, these allegations cast a shadow over the project’s executive management and workplace practices. In an official statement to the WSJ, Neom said, “Any allegations of wrongdoing and misconduct are thoroughly investigated. If any wrongdoing is substantiated, we take appropriate action.”

The report also highlighted allegations against other executives involved with the project, raising concerns about the culture and working conditions within the megacity’s development. 

The Middle East region is home to over 200 nationalities, and incidents like these add to the challenges HR professionals already face. These issues highlight the growing need for a safe and positive work environment, and it's crucial for HR teams to take quick action in identifying and addressing them. While list of HR challenges is long, ensuring workplace safety is something they must address immediately. Some key steps to monitor workplace safety and employee well-being include:

#1 Raise awareness against such practices: HR professionals must take a strong stand against harmful practices and encourage employees to report incidents without fear of retaliation. Establishing accessible and anonymous reporting channels helps reinforce a zero-tolerance policy on workplace harassment. It’s crucial to communicate that anyone, regardless of rank or tenure, will face consequences for violating this policy, with strict and transparent actions taken when incidents arise. Offering trainings such as PoSH (Prevention of Sexual Harassment), Occupational Health and Safety, Digital Harassment Prevention, Discrimination Prevention, Basic Code of Conduct, Cultural Sensitivity, Anti-Harassment, and Bystander Intervention can go a long way in effectively addressing workplace misconduct. 

#2 Following strict workplace ethics: HR plays a key role in creating a safe and cruelty-free work environment by upholding strict workplace ethics. This means ensuring employees aren't overburdened, are working within the required hours, and have enough rest. Regularly checking engagement levels, assessing the overall workplace vibe, and staying mindful of employees' moods all help maintain a safe and healthy work environment.

#3 Making Workplace safety a top priority: Workers in the Middle East, especially those on-site, deserve a safe environment where safety protocols are followed, including secure infrastructure and removing potential hazards. Regular safety checks should involve different teams to ensure everything is covered, like emergency exits, lighting, and security. Installing cameras in common areas such as lobbies, offices, and canteens can also help prevent and document any incidents.

The promise of a better quality of life and good job opportunities draws a global workforce to the Middle East region, especially to the UAE and KSA. However, incidents like these can be incredibly demoralising. Many expat workers are already struggling with work-life balance, homesickness, a lack of employer support, and health issues—workplace harassment should be the last thing they have to worry about.