Mondelēz International has announced the appointment of Ihab Rafik Amin as President to oversee its business operations across the Middle East, North Africa, and Pakistan (MENAP), effective from July 2024.

In his new role, Ihab brings nearly three decades of leadership experience, having served at Procter & Gamble across global markets, including the USA, Europe, Asia, the Middle East, and Africa. He led the company towards substantial growth, innovation, and brand excellence and played a pivotal role in organisational transformation and developing winning teams that drive sustainable results with excellence. Most recently, he held the position of Senior Vice President & Managing Director for P&G Eastern Europe. Academically, Ihab holds a bachelor's degree in Economics from Cairo University and an MBA from Northeastern University.

Assuming his responsibilities for Mondelēz MENAP, Ihab will drive regional growth, which includes 20 markets, and oversee around 3,000 employees working across 7 plants and commercial offices in the UAE, Saudi Arabia, Bahrain, Egypt, Morocco, and Pakistan.

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Announcing his new role on LinkedIn, Ihab posted, “I’m excited to announce that I’ve joined Mondelēz International as the new Business Unit President for the Middle East, North Africa, and Pakistan (MENAP), based in Dubai. At Mondelēz, I will focus on unlocking more growth opportunities while prioritising the incredible MENAP team. I firmly believe that a company’s strongest asset is its people, and I am committed to fostering an inclusive and engaging culture of empowerment, focus, and connection. 

With our vision for snacking made right and our spirit of MENAPPETITE To Win, I look forward to working with the talented MENAP Team to achieve our shared goals and create a meaningful impact on our people, brands, consumers, and the planet. I’m humbled by the warm welcome received so far and look forward to a new beginning to lead the future of snacking by offering the right snack, for the right moment, made the right way!”