Nissan Motor Corporation has announced the appointment of Thierry Sabbagh as Divisional Vice President (DVP) and President for KSA and the Middle East for Nissan and INFINITI, effective from April 1, 2024.

In his new role, Thierry brings more than two decades of industry leadership experience, including fostering an equitable and inclusive workplace. He will be responsible for the strategic growth of Nissan and INFINITI across the Middle East region, in addition to leading business development across key markets of the GCC.

Thierry joined Nissan in 2018 in the capacity of Director of Sales Operations for the Middle East region and transitioned into key leadership roles, including Managing Director, President KSA, and MD for the Middle East. In other roles, he worked with Ford as the Managing Director for the Middle East & Africa, Wunderman as the General Manager for the UAE, and Mercedes-Benz as the Group Marketing Manager for the UAE.

Welcoming Thierry in his new leadership role, Leon Dorssers, Senior Vice President of Marketing & Sales for the AMIEO Region, said, “Thierry’s expanded role underscores our strategic commitment to the Middle East region. His demonstrated track record of driving business growth and elevating customer satisfaction exemplifies our dedication to delivering excellence in every aspect of our operations. We look forward to his continued contributions as we work towards our long-term vision at Nissan.”

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Thierry added, “With an extensive product line-up, exceptional services, and a clear strategic roadmap, the Middle East remains a dynamic and promising market for Nissan. I am honoured by the trust placed in me at this critical juncture as we gear up to kick off our new global business plan. I look forward to working closely with my talented colleagues at Nissan and INFINITI and our trusted partners across the region to deliver value and enhance competitiveness while accelerating towards an exciting future.”