Leandra Meintjes named as Chief Executive Officer for PROVEN360
Anjum Khan
PROVEN 360, a Saudi Arabia-based marketing consultancy, has announced the promotion of Leandra Meintjes to the role of Chief Executive Officer, effective immediately.
In her new role, Leandra brings over 32 years of marketing experience across various sectors. She will be responsible for driving the company's growth and expansion across the region, including Qatar and Bahrain. Additionally, she will continue to foster innovation and nurture a high-performance team. Leandra joined PROVEN Arabia in 2020 and has played a pivotal role in driving marketing initiatives for Proven Arabia, Proven Consult, and Proven Solution, and launched PROVEN 360 in 2022. In her previous roles, Leandra has served Empiric Middle East, Al-Futtaim, King's College Hospital London in UAE, Mediclinic Middle East, Welcare Hospital Managed by EHL, Al Tayer Group, and Netcare.
Welcoming Leandra to her elevated role, Zaid Al Mashari, CEO and Co-Founder of PROVEN Arabia, said, “Over the last four years, Leandra Meintjes has demonstrated exceptional leadership qualities and made significant contributions to driving our company’s growth trajectory in the region. We are proud of her work as CMO of PROVEN 360 and all our PROVEN Arabia brands, as she has remarkably expanded our business footprint with her marketing acumen. As the new CEO of PROVEN 360, we are confident that she will further expand the business and guarantee superior marketing services to clients across industries.”
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Leandra added, “As I step into my new role as CEO of PROVEN 360, I am thrilled to lead our team toward new heights of success and expansion. Together, we will continue to innovate, inspire, and deliver exceptional results for our clients across the region. I am excited about the journey ahead and the opportunity to make a meaningful difference in the world of marketing. Success is not just about what you accomplish in your life; it's about what you inspire others to do.”
Leandra will also continue serving as CMO for PROVEN Arabia, including PROVEN Consult, PROVEN Solution, PROVEN Reality, PROVEN Robotics, PROVEN, and AEMACO.
