ABHI partners with TRAY to empower frontline workers in KSA's hospitality sector

EWA allows employees to access a portion of their earned salaries before payday, helping reduce financial stress, reliance on loans, and improving retention and productivity for employers. 

Through this collaboration, restaurants, cafés, and cloud kitchens across the Kingdom will be able to integrate ABHI’s EWA technology directly into TRAY’s enterprise POS ecosystem, offering staff instant access to wages. 

The initiative supports Saudi Arabia’s Vision 2030 by advancing financial inclusion, workforce empowerment, and SME growth. “This will financially empower employees, reduce turnover, and strengthen retention in one of the most dynamic industries in Saudi Arabia,” the statement noted. 

The platform already supports payments, financing, and delivery integrations, and the partnership with ABHI will make it easier for businesses to ensure financial flexibility of their workforce. 

Commenting on the collaboration, Omair Ansari, CEO and Co-founder of ABHI said, “Partnering with TRAY enables ABHI to bring Earned Wage Access directly into the heart of Saudi Arabia’s hospitality sector. By integrating our solution into TRAY’s platform, we provide SMEs with a tool to improve workforce retention while advancing financial inclusion across the Kingdom. This collaboration creates a strong foundation to scale innovative services in line with Vision 2030’s goals of sustainable growth and digital transformation.” 

The platform, founded in 2021, has captured 1,000,000 users over the years, and is backed by region’s leading investors including Y Combinator, VEF, SpeedInvest, Venture Souq, Global Ventures, and Zayn Capital.