NMK Electronics partners with MAGO to simplify workplace collaboration in the Middle East

Midwich Group’s NMK Electronics has signed collaboration software platform MAGO as part of its expanding unified communications and collaboration portfolio in the Middle East, marking a strategic move to strengthen its connected workplace solutions.

The partnership comes at a time when disruptions and changing work models are reshaping how organisations collaborate, accelerating the need for simpler, more integrated meeting environments. With businesses across the region looking for meeting spaces that are easier to use, more consistent, and less dependent on fragmented tools, NMK sees the addition of MAGO as a timely step in its portfolio expansion.

MAGO is designed to simplify how teams share content, present, collaborate and manage meeting room workflows, helping create meeting environments that are intuitive and consistent from the moment users walk into a room. The partnership also reflects a broader shift in customer expectations, where consultants, integrators and end users are increasingly seeking integrated solutions rather than standalone products.

Suhed Mohammed, Business Unit Head, UC at NMK Electronics, said the partnership represents a new phase in how organisations approach meeting spaces. He noted that end users are increasingly looking for solutions that are flexible, platform-agnostic and easy to use, adding that MAGO brings a fresh perspective to collaboration by creating meeting environments that feel natural and work the way teams operate today.

He added that combining MAGO with Neat solutions provides organisations with flexibility alongside high-quality meeting experiences, expanding what NMK can offer customers seeking simpler and more agnostic workplace collaboration environments.

The platform combines ease of use with a wide range of collaboration capabilities, including content sharing, digital whiteboarding, room control and workflow integration. Its compatibility with Neat also strengthens the value proposition for organisations already investing in high-quality unified communications environments.

From a deployment perspective, the partnership is expected to benefit consultants, integrators and end users alike. Consultants gain a future-focused option for connected workspace design, integrators can reduce deployment complexity, and end users benefit from a more consistent and reliable collaboration experience across rooms and locations.

Cristiano Fumagalli, Co-Founder and VP of MAGO, said the partnership aligns closely with the company’s mission to deliver connected meeting experiences that help organisations communicate more effectively and work more efficiently. He added that modern collaboration requires simplicity, flexibility through Bring-Your-Own-Meeting environments, and seamless cross-platform interoperability, areas that MAGO is designed to support.

As flexible working and business continuity remain key priorities across the Middle East, NMK Electronics expects the partnership to play an important role in helping organisations adapt their collaboration environments. 

Over the next year, the company plans to focus on awareness programmes, demonstrations, education and real-world deployments to showcase how software-led collaboration can create meeting environments that are simpler, more intuitive and easier to manage.