Omnicom’s media communications agency, OMD, has announced the promotion of Tarek Jaffar to the position of Chief Executive Officer for Egypt operations, with immediate effect.

Tarek, who has been serving as the Managing Director in Egypt, brings over 20 years of leadership experience. He joined the group in 2011 and has held key roles over the past decade. Before joining the OMD group, he worked with MindShare, ZenithOptimedia, and British American Tobacco.

Announcing Tarek’s promotion, the company stated, “Thanks to Jaffar and his team’s focus on excellence and performance, OMD has grown its client portfolio, leading to a 4x rise in staff numbers and the rapid diversification and further sophistication of the agency’s service and product offering. Together with his carefully picked team, he delivered significant market share gains, revenue growth, and multiple awards and accolades. As CEO, Jaffar will continue to leverage his extensive experience and strategic insights to drive innovation, further strengthen its culture of excellence, and create what’s next for its clients, staff, and the market as a whole. He will work closely with the board of directors and the executive team to set the strategic direction for the company and ensure it remains at the forefront of media advancements.”

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Saleh Ghazal, CEO of OMD MENA also commented, “In the past 18 months alone, OMD Egypt was awarded Agency of the Year, picked up two Effie Awards, and was recently named the number 1 agency in New Business by COMvergence. These could not have been achieved without Tarek’s dexterity in navigating economic pressures, his obsession with clients’ success and fostering the right culture with his team.”

Tarek added, “In a market as exciting as Egypt, we’ve had plenty of opportunities to innovate and go above and beyond. What’s even more thrilling is that there’s plenty more we can and will do to elevate everybody’s game, our teams, our clients, our business partners. Be it data, tech, creativity, content and, of course, AI, we will leave no stone unturned to achieve the highest levels of performance and impact. The best part is we know we can.”

Recently, Mazen Abd Rabbo was appointed as Senior Vice President to spearhead Omnicom's newly established business in Qatar.