entourage, a Dubai-based marketing and events company, has appointed Karen Beggs as the Chief Human Resources Officer, effective August 2024.

In her new role, Karen brings nearly 20 years of HR leadership experience across the Middle East. With core expertise in strategic HR leadership, change management, organisational design, culture transformation, and operational management, she will be responsible for shaping the company’s culture, values, and forward-looking vision as part of its growth strategy. Recently, as part of its Middle East expansion, the company has placed a strong emphasis on people and culture, focusing on revitalising the work environment and reinforcing its values and future-oriented vision.

Before her appointment, Karen served as the CHRO at The Entertainer, where she oversaw global HR strategy and cultivated a high-performance culture. Her previous roles include Head of HR at Prisme, Director of Talent Management at Knowledge Group, and Head of HR & Operations at Wired. She also worked with Innovative HR Solutions Dubai and Lidl in the UK.

Welcoming Karen to the leadership team, Mohammed Tayem, Founding CEO of Entourage, said, “I am glad that Karen is going to lead our most important vertical. I am sure her global outlook and vast experience will lead entourage to gain further momentum in keeping on top of the game, while balancing the welfare of our workforce. A superlative HR function is key to our idea of emboldening our work culture; one that is high-performing and mutually beneficial. With Karen onboard, I am confident we are going to build on it by leaps and bounds."

Karen added, “entourage is a leading agency with region-wide presence and ambitions for further growth. This comes to me both as an exciting challenge and opportunity to enhance and enrich the company processes and personnel and unlock full potential. The opportunity to join entourage at such a transitional stage has me thrilled as transformational work in my forte. I have my work cut out for me, but also and more importantly, I have the chance to bring entourage into a new era.”

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She also shared on LinkedIn, “I am thrilled to share that I’ve joined entourage Marketing and Events as the new Chief Human Resource Officer! 

This is an incredible opportunity to lead HR at such a dynamic time of growth and expansion for the company. I am deeply excited about the journey ahead and look forward to working with such a talented team to drive people strategy, foster a vibrant workplace culture, and support our continued success.
A huge thank you to everyone who has supported me along the way. Your encouragement and guidance have been invaluable. Here’s to new beginnings and the exciting challenges ahead!
Let’s connect and continue the conversation about how we can create impactful and innovative HR solutions together.”