Global business tech company Zoho has announced a partnership with areeba, a leading payment processing service provider in the Middle East, to accelerate the digital transformation of regional businesses.

As part of the strategic partnership, both tech companies signed a Memorandum of Understanding (MoU) during a ceremony at Seamless Dubai 2025.

And as part of the agreement, Zoho will invest “up to USD 5 million worth of wallet credits to enable areeba’s business customers across UAE, Qatar, Iraq, Jordan, Egypt and Lebanon to access Zoho’s expansive suite of over 55 cloud-based applications.” 

These tools give businesses one secure platform to manage everything, be it invoicing and payments, and customer engagement and workforce management. 

By bringing together areeba’s payment know-how and Zoho’s digital tools, the partnership helps businesses work more efficiently, run smoother, and grow faster.

Signing the deal, Prem Anand Velumani, Associate Director, Strategic Alliances, Zoho Middle East and Africa (MEA) said: “Through areeba’s reach, we’re bringing Zoho closer to the heart of business communities across the region. This collaboration breaks down barriers to technology and empowers more organisations to modernise with confidence. It’s a powerful step in our mission to grow sustainably by staying locally rooted and globally connected.”

Maher Mikati, CEO of areeba added: “We are excited to partner with Zoho to bring added value to our customers by combining robust financial technology with world-class business software. This partnership is a major step forward in our mission to empower businesses with innovative, localised solutions.”

“Set to go live in the coming months, the partnership will provide joint onboarding support, educational webinars, and tailored packages for all business types,” areeba stated in official announcement. 

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Over the last few years, Zoho has seen rapid growth across the Middle East and Africa region. Its most widely used products—like Zoho CRM, Zoho Desk, Zoho People, Zoho Books, and Zoho Creator, which are available in both Arabic and English. They also support Right-to-Left (RTL) languages and integrate with global and local payment gateways such as Telr and Tap Payments.