By bringing together areeba’s payment expertise and Zoho’s digital tools, the partnership will help businesses across the Middle East work more efficiently, operate more smoothly, and grow faster.
Tech disruption has compelled HR leaders in the region to fully understand the implications of artificial intelligence—and to see it not as a threat to jobs, but as a powerful tool for transformation.
AI and People Analytics are reshaping workflows, roles, and employee experiences. But tech alone isn’t enough—we need ethics, agility, and data literacy to lead the future of work.
Chairman & CEO H.H. Sheikh Ahmed Al Maktoum underlined ambitious goals driven by a talented workforce and Dubai's strengths, and reinforced the group's sustainability focus through investments in green operations, community engagement, and expanded employee development programs.
With teams in Dubai and Saudi Arabia, PeopleStrong aims to support regional HR transformation, digital transformation, and national initiatives like Emiratisation and Saudization.
DEI programs have faced mounting scrutiny from political and business pressures, leading major corporations to roll back their commitments. Apple, Bank of America, and Paramount are among the latest companies making significant changes.