Spain’s leading fragrance house, Eurofragance, has appointed Oumayma Tabet as the new General Manager for the Middle East region, effective January 2026.

Tabet succeeds Antoine de Riedmatten, who is stepping down from the role to continue as an advisory member of the Middle East and India Regional Board. Riedmatten joined Eurofragance in 2014 as the Global Sales Director based in Dubai and transitioned into leadership roles over the years.

Marking the leadership transition, the company stated, “Antoine has been a key figure in the professionalization and internationalization of the company. His career highlights include the creation and establishment of Eurofragance’s Creative Center and regional headquarters in Dubai.

“The leadership of the region will now be structured under two distinct geographical areas: India, led by General Manager Mayur Kapse, and the Middle East, under the leadership of Oumayma Tabet.”

Riedmatten added, “This step allows us to consolidate a new phase in our regionalization strategy with solid foundations and a renewed approach. I am proud to remain linked to this extraordinary region from a new perspective and to accompany Oumayma, whose talent, vision, and knowledge of the market are unquestionable.”

Clara Mena, Chief Operations Officer at Eurofragance, also commented, “Expanding our capacity in Spain directly supports our commitment to the Middle East—a region that continues to inspire us and drive our innovation. The site now represents half of our global production and is designed to respond to the scale and sophistication of market needs.”

In her new role, Tabet brings over two decades of industry leadership experience. She began as Creative Center Director IMEA for Eurofragance in 2023. Previously, she worked with MANE as Head of Fragrance Development & Marketing for over 15 years.

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Welcoming her to the leadership team, the company stated, “Over her career, she has worked in international companies such as Quest International and MANE, to name just a few. During the past two years, she has led Eurofragance’s Creative Center in Dubai, establishing the team as a regional benchmark for innovation and teamwork. Under her leadership, the company has strengthened key partnerships and fostered a high-performance culture rooted in excellence, diversity, and close client engagement.”

Tabet added, “I embrace this new challenge with great excitement and responsibility. I believe in the power of people and the strength of shared ideas. My commitment is to drive growth in the region and build solid partnerships with our clients. The key ingredients for this are innovation, sustainability, and our passion for fragrance—so we can continue to make a meaningful difference.”