Gulf Reps has announced the appointment of Sohail Pedari as its new CEO and Managing Partner, effective immediately.

In his new role, Sohail brings nearly three decades of experience spanning hospitality and leadership coaching. Most recently, he served as the Head of Commercial & Cultural Affairs at the Consulate General of Italy - Dubai & Northern Emirates. His previous roles include Director, Global Sales for Saudi Arabia & Bahrain at Marriott International; Regional Director, Global Sales for MEA & India at The Ritz-Carlton; Director of International Sales for Saudi Arabia & Bahrain at Hilton Worldwide; and Assistant Director of Sales at Millennium Hotels and Resorts. Earlier in his career, Sohail worked with Scandic Hotels, Elite Hotels of Sweden, Rocco Forte Hotels, and IES - International Exhibition Services, gaining extensive expertise in the hospitality industry.

Welcoming Sohail to the leadership team, Chairman Sulaiman Alromi commented, “Sohail’s exceptional leadership and deep understanding of the GCC market make him the ideal person to lead Gulf Reps Ltd. His vision and dedication have already positioned the company for a bright future.”

Sohail added, “I am honored to lead Gulf Reps Ltd. into its next chapter. Our focus is on delivering exceptional value to our clients by emphasising quality over quantity. With a newly recruited professional team, a refreshed brand, and strategic partnerships, we aim to set a new benchmark in the representation industry. Together, we will continue to build trust, innovate, and create meaningful connections for our partners.”

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Sohail officially joined the company in June 2024, spearheading a significant transformation that has repositioned the company as a premier representation agency in the GCC...setting the stage for an exciting era of growth and innovation.