Global IT services company NTT DATA has announced the appointment of Rami Beidas as Country General Manager for the Kingdom of Saudi Arabia, effective immediately.

In his new role, Rami brings over two decades of IT and telecommunications industry leadership experience. He will focus on strengthening the company’s presence across the Middle East and Africa region, with an emphasis on growth, expansion, and innovation.

Before his appointment, Rami served as the Ecosystem Leader at IBM for nearly three years. Prior to that, he worked with the Ministry of Communications and Information Technology of Saudi Arabia as an Advisor and held key roles at Cisco for over 16 years, including Operations Sales Manager, Commercial Manager, and Country Manager for Commercial & Services.

Welcoming Rami to the leadership team, Burcak Soydan, Managing Executive for NTT DATA Middle East, said, “We are delighted to welcome Rami Beidas to our Middle East team. His appointment is a significant step forward in our plans to support Saudi Arabia’s Vision 2030 through cutting-edge digital transformation. Rami’s deep understanding of the Saudi market, combined with his vast industry experience, will be instrumental in driving our growth, expanding our portfolio, and delivering innovative, tailored solutions to meet the unique needs of this region.”

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Rami also expressed his enthusiasm: “With its global expertise, innovative solutions, and strong local presence, NTT DATA is well-positioned to help organisations capitalise on the opportunities presented by the Kingdom’s Vision 2030. I am thrilled to lead the company’s strategy at such a transformative time for the region. As we expand our footprint in the Kingdom, my focus will be on working closely with our talented team to drive innovation, enhance customer experience, and contribute meaningfully to Saudi Arabia’s digital transformation journey.”