Sony Middle East and Africa has announced the appointment of Jobin Joejoe as Managing Director, effective from April 1, 2024.

Jobin joined the global consumer electronics company in 2007 as the Area Manager for Oman and the UAE. He most recently served in the capacity of Deputy MD since March 2022. In his new leadership role, he brings over two decades of experience across IT consulting, consumer goods and entertainment, finance, and manufacturing sectors. He will lead regional teams to advance the company’s global growth strategy and drive overall operational excellence.

On the academic front, Jobin holds an MBA in Marketing Management from Indian Institute of Modern Management, Pune, and a Bachelor's degree in Engineering from Goa College of Engineering. In 2023, he was awarded "CEO of the Year" by CEO Middle East magazine and "Forbes' Top Global Meets Local Executives" in 2023.

Welcoming Jobin in his new role, Takakiyo Fujita, Area Sales Marketing Officer, Sony AMEA said, “I am delighted to announce that Jobin will take over the reins as Managing Director, Sony MEA. Jobin will continue to deliver exceptional results, strengthen our operations, and grow the business through his extensive market knowledge and experience of the MEA region. With his proven leadership in fostering high-performing teams, I am confident Jobin will propel Sony to new heights.”

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Sharing the news on LinkedIn, Jobin posted, “I am pleased to announce that I have been appointed as Managing Director of Sony Middle East and Africa. The journey to this point has been one of growth, learning, and the unwavering support of incredible individuals who have stood by me. As I step into the role, I am thrilled to lead our team to new heights, making a positive impact and carrying forward Sony's Purpose- 'Fill the world with emotion through the power of creativity and technology.’”