Eaton has announced the appointment of Qasem Noureddin as Managing Director for the Middle East, with immediate effect.

In his new role, Qasem brings over 24 years of leadership expertise across the electronics and safety management industry. He takes over from Ashraf Yehia, who has been appointed Vice President and General Manager for the Life Safety division of Eaton, Europe, Middle East, and Africa (EMEA).

Qasem joined Eaton in 2012 as the Regional Sales Director for the Middle East Life Safety Business Unit. He transitioned to the Commercial Director position in 2023, where he oversaw operations for the Electrical division. He will now oversee the company's operational and commercial business, delivering power management solutions in sectors including oil and gas, utilities, construction, and data centres.

In his previous roles, Qasem worked with Cooper Industries as the Middle East Sales Lead. He also served Deira Safety and Fire Protection Systems and Off Shore Safety in the UAE at the beginning of his career. On the academic front, he holds a bachelor’s degree in electric, electronics, and communications engineering from Princess Sumaya University for Technology.

Qasem will report to Dusan Pirich, Vice President, Sales, Emerging Markets, Electrical Sector, EMEA. Welcoming Qasem to the leadership team, he commented, “Eaton has established itself as a premier power management company in the Middle East, and Qasem has a proven track record of delivering market growth and operational excellence. His leadership skills will be pivotal as we continue to grow our business and develop strong relationships with our regional stakeholders.”

Qasem added, “Our growth aspirations and expertise in power management align with the needs of our customers in the Middle East, and we can also help them to develop energy transition strategies through our ‘Buildings as a Grid’ approach to commercial and industrial buildings and EV charging. With a focus on innovation and collaboration, we will continue to drive success and deliver value to our customers and partners in the region."

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Sharing his vision for Eaton in the Middle East, Qasem also posted on LinkedIn, “I am happy to announce that I have been appointed the Managing Director of Eaton Middle East. It is an honour to take on this role and to continue the outstanding work led by Ashraf Yehia. His leadership has set a strong foundation, and I am looking forward to building on these achievements.

My vision is to drive Eaton to even greater heights, fostering innovation, growth, and excellence throughout the region. Thank you to everyone who has supported me on this journey. Here’s to a bright future and new accomplishments together!”