HUGO BOSS has promoted Elias Aouad to the position of Director of Human Resources for Emerging Markets & Russia+, with effect from October 2024. 

Announcing his new role on LinkedIn, Elias posted, “I am thrilled to announce my new role as Director of HR for Emerging Markets and Russia+! I am deeply grateful for the journey that has shaped my professional life and enriched my understanding of human capital management across diverse cultures and markets.”

He also expressed gratitude for the unwavering support of his leadership team, Luigi Boiocchi and Jochen Eckhold, saying, “Your leadership and vision have been instrumental in my growth, and I am thankful for the opportunities you have provided me to expand my horizons and embrace new challenges.”

He further appreciated his team saying, “Your dedication, passion, and teamwork have been the backbone of our success. Together, we have navigated complex landscapes, fostered inclusive cultures, and driven impactful HR initiatives. I truly believe that our collective efforts have made a significant difference in the lives of our employees and the communities we serve. Thank you all for your support and encouragement. Here's to new beginnings and continued success together!”

Elias joined HUGO BOSS in 2017 as the HR Manager for the Middle East region. After seven years of consistent efforts in enhancing organisational and work cultural aspects, he advanced to the role of Head of HR for Emerging Markets. Prior to joining HUGO BOSS, he worked with Meraas Development as the HR Manager for the UAE region, Chalhoub Group UAE as an HR Manager, and BLOM Bank as a Recruitment Specialist. 

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Academically, Elias holds a Master’s degree in Human Resource Management from the University of Beirut and brings strong HR leadership experience encompassing strategic HR, employee learning and development, talent attraction and retention, human capital management, HR innovation, employee relations, performance management, executive search, and HR policies.