Wipro, a global tech company, has announced the appointment of Vinay Firake as the Chief Executive Officer for the Asia Pacific, India, Middle East, and Africa Strategic Market Unit (SMU), effective immediately.

In his new role, Vinay takes over responsibilities from Anis Chenchah, who has stepped down after two years with the company. Vinay will be based in Dubai and will also join the company's executive board. He will report to Srini Pallia, CEO and Managing Director of Wipro Limited.

Vinay has been associated with Wipro for the last 26 years, having joined the tech company in 1998 as an Enterprise Applications Consultant. He transitioned into several leadership roles over the years, including General Manager and Head - BPO in Europe, Global Head of Sales - Digital Operations, Vice President and Global Head for Media and Telecom, Senior VP and Head of Manufacturing, and Senior VP and Managing Director in Sweden. Academically, he holds an MBA in Finance from Pune University and a Bachelor's degree in Computer Science Engineering from Karnataka University. He also holds a certificate in executive management from Harvard Business School and a strategic leadership programme from The Wharton School.

Welcoming Vinay to the new role, CEO & MD of Wipro Pallia said, “Vinay has successfully led Wipro in diverse regions globally and is the perfect candidate for this role. He has the expertise and vast experience to spearhead our business in APMEA, one of our most promising SMUs. Vinay has a great track record in the Nordics Business Unit, where he was instrumental in signing several prestigious clients, and I am confident that he will bring the same rigor and success to APMEA.”

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Pallia also extended wishes to Anis, stating, “I would like to thank Anis for his leadership over the last two years, during which we made significant inroads into this SMU. We wish him all the best in his future endeavors. He will continue until May 31, 2024, working closely with Vinay and me to ensure a smooth transition.”

Vinay added, “I am honored to take on the leadership of our APMEA SMU, a pivotal region in the growing technology landscape. I look forward to collaborating with our skilled team to expand our capabilities in this market and drive innovation.”