Exscape, a UAE-based media and technology company, has announced the appointment of Faisal Zaidi as its new President, effective July 2024.

In his new role, Faisal brings over 17 years of leadership experience in B2B and B2C communication, branding, and operations across various industries. He currently serves as a founder, ambassador, mentor, consultant, and advisor to various organisations, including the Council for International Accreditation of Architecture & Design, Dubai Business Women Council, DIFC FinTech Hive, Gulf Business, Riddermark, Hometree, Tokengate, Dubai FinTech Summit, Dubai AI & Web3 Festival, and Crypto Oasis. Previously, he worked with Property Finder as the Head of Corporate Communications and Government Relations, Property Monitor as the Head of Marketing, and Cavendish Maxwell as the Head of Marketing. He played a pivotal role in landmark projects like the Burj Khalifa, New Hamad International Airport, and Dubai Metro, as well as the Mo'asher house price index. He was also named the CMO of the Year 2023 at the Gulf Business Awards.

On the academic front, Faisal holds an MBA in Consumer Psychology and Global Marketing from EBS University for Business and Law, a Postgraduate degree in AI and ML from Texas McCombs School of Business, a Master’s in Consumer Psychology and Consumer Behaviour from Stellenbosch University, and a BSc (Hons.) in Consumer Psychology & Marketing, Consumer Psychology, and Economics from The London School of Economics and Political Science. 

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Welcoming Faisal to the leadership team, Dietrich Kanz, Partner at Exscape, said, "Faisal’s vast experience and proven track record in driving major projects, partnerships, and ecosystems make him the ideal leader to take Exscape to new heights. We are confident that under our combined leadership, Exscape will continue to innovate and set new benchmarks in the industry."

Faisal also expressed, "I am thrilled to join Exscape at such an exciting time in its journey. The platform's unique blend of gaming, social interaction, and the metaverse offers unparalleled opportunities for growth and engagement. My focus will be to build authority in the sectors we are focusing on and bring a level of consistency to the platform where Exscape becomes synonymous with interactive entertainment globally. I look forward to working with the talented team at Exscape to bring this revolutionary experience to users worldwide."