Extend Network, a Saudi Arabia-based media and marketing solutions firm, has recently announced the appointment of Pascal Vrinssen as its new Group Managing Director, effective January 2024.

In his new role, Pascal brings over 15 years of global industry experience and plans to lead the group into the next phase of growth across the region. He also assumes responsibility for WHY Arab For Advertising, a part of Extend Group, as Chief Executive Officer starting on the same date.

Before joining Extend, he served as Executive Director at Saatchi & Saatchi for nearly four years. In previous roles, he worked with Rabbicorn and BBDO Group Germany in leading positions. He began his career with Air Berlin and HeimatTBWA\, learning the fundamentals of marketing and advertising.

Welcoming Pascal to the leadership team, Abdulaziz Al Babtain, CEO of Extend Network, commented, "This appointment reflects our commitment to both international expertise and local talent development. His leadership will drive innovative and impactful transformations while our specialised training programmes continue to empower Saudi Arabia’s workforce.”

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Pascal also expressed, “I’m thrilled to join Extend Network. We share ambitious goals and a passion for innovation. After meeting the talented team, I’m confident we can make a significant impact on Saudi Arabia’s advertising and communication sector, particularly in the area of data-driven marketing strategies. I look forward to contributing my experience to elevating our clientele offerings, creative output, and industry standards.”