Siegel+Gale, a global brand experience firm, has announced the appointment of Andy Humphreys as Strategy Director for Europe, the Middle East, and Africa, with immediate effect.

In his new role, Andy brings around 14 years of industry expertise across technology, financial services, energy, professional services, pharmaceuticals, and media sectors. He most recently served McCann Enterprise as the Strategy Director. In his previous roles, he worked with Coley Porter Bell, Stripe Communications, Saatchi & Saatchi, and the Publicis group. He established successful collaborations with global brands including HSBC, Shell, Aramco, Tesco, Qatar Foundation, Pearson, Moderna, and Rolls-Royce in the Middle East region. 

Welcoming Andy to lead EMEA strategy, Philip Davies, EMEA President for Siegel+Gale, said, “We’re delighted to have Andy join us. He brings significant strategic prowess and tremendous experience to our already stellar team in Dubai. And, being a Scot and a sailor, not an inconsiderable quotient of invention, innovation, and that indefatigable spirit, always prevalent north of the border, which will stand him in good stead in the region.”

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Andy also expressed, “I’m thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business. Our work is measured not just by awards but by how it impacts our clients’ businesses—be it growth achieved from transformation, building trust, or change. In the Middle East, particularly, there are tremendous opportunities to leverage brand strategies for economic and societal impact,”

He also announced on LinkedIn, “After three great weeks getting to know the Siegel+Gale team in London I’m extremely excited to be relocating to their Dubai office as Strategy Director in the Middle East. Lots to get used to and lots to learn, exciting times ahead!”