Choice Hotels International has announced the promotion of David Beers to the role of Chief Executive Officer for Choice Hotels EMEA, effective immediately.

David, who has been with the hotel group since 1997, succeeds former CEO Jonathan Mills, who stepped down from the position in April 2024. During his tenure, Jonathan oversaw the business operations of more than 350 EMEA hotels, and directed finance, legal, operations, HR, and technology teams, towards achieving growth and sustainability.

In his new role, David brings over 25 years of industry expertise, having held key positions in sales, marketing, and operations in the US and Canada region. He will focus on strategic growth and financial performance for the region in his new role. His core competencies include, revenue analysis, team leadership, marketing and sales management, marketing and business development strategy, budgeting, and hospitality operations. 

Welcoming David to his new leadership role, Ricardo Losada Revol, Senior Vice President & General Manager International, said: "David’s leadership, operational expertise, and extensive experience with Choice Hotels International make him the ideal person to lead Choice Hotels in EMEA as CEO. We are confident in his ability to lead our business in this region with dedication and strategic vision. This leadership transition marks a significant milestone for Choice Hotels in EMEA as we continue to expand our market presence, enhance our product offering, and improve our franchisee and customer experience.”

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David also commented, “I’m excited to step into the role of CEO for Choice Hotels EMEA. As one of the largest hotel companies in the world, and with an ever-increasing portfolio across EMEA, we are committed to continuing to deliver outstanding value to both our franchisees and guests as Choice has done for the past 85 years.”