Frost & Sullivan has established its regional headquarters (RHQ) in Riyadh, Saudi Arabia, and appointed Robin Joffe as the Managing Director to oversee operations across the Middle East region. 

The US-based marketing and research company has announced the expansion strategy as part of its commitment to the region's economic development. In his elevated role, Robin will handle double responsibilities along with his current role as Partner and Managing Director for the Middle East and South Asia. 

Prior to joining Frost & Sullivan, Robin worked with Gartner as the Vice President of Sales, Voxware as the Director - APAC, and also served ATrend Inc as the Founder and President. His core competencies include strategic partnerships, consulting, new business development, market analysis, and executive management. On the academic front, he holds an MBA degree from Kellogg School of Management, Northwestern University, an MBA degree from HKUST Business School, and a BBA degree in International Business from Hofstra University. He is also fluent in different languages, including Chinese, Japanese, Swedish, and Spanish.

In addition to Robin’s appointment, the company has also named Abdulaziz Jalab as the Vice President of Strategy for the regional HQ and Co-Country Leader for KSA, and Hani Al Sayed as the Vice President of Corporate Development for the regional HQ and Co-Country Leader - KSA. 

Assuming his role at the new regional HQ, Robin said, “Establishing our regional headquarters in Riyadh marks a significant milestone for Frost & Sullivan as we deepen our roots in Saudi Arabia. With our expanded presence and dedicated leadership team, we are poised to drive innovation, foster strategic partnerships, and contribute to the realisation of Vision 2030’s objectives.” 

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Abdulaziz added, “It is a historical milestone for Frost & Sullivan’s business in the region. By increasing our investment and expanding our team size, we aim to enhance our service offerings, deliver tailored solutions, and empower organisations to navigate the evolving business landscape effectively. I look forward to leveraging our expertise to support Saudi Arabia’s economic diversification efforts and facilitate sustainable growth.”