HVS, a leading hospitality consulting firm, has announced the appointment of Reem Garash as Partner for the Kingdom of Saudi Arabia, with immediate effect.

In her new role, Reem brings over 12 years of leadership expertise encompassing strategic planning, finance, and business development. She will support and oversee the company’s growth strategy, bolstering its market presence in the region. With her added responsibilities, she will continue to spearhead Shada & Dara’s expansion initiatives in the capacity of Chief Executive Officer. She has played pivotal roles in establishing ALF, a micro-economy hotel brand for the Shada group in the capacity of CEO of Nuzul and Managing Director.

On the academic front, Reem holds a bachelor's degree in Banking and Finance from Dar Al-Hekma University and an MBA from Queens University of Charlotte. She also holds certification in hotel investment modeling and strategic planning, and her core competencies include strategic leadership, business development, strategic planning, and financial management. 

Welcoming Reem to the leadership team, Hala Matar Choufany, President, Middle East, and Africa at HVS MEA, commented, “We are thrilled to welcome Reem Garash to HVS as our newest partner. With her extensive experience, innovative spirit, and commitment to excellence, Reem will undoubtedly play a pivotal role in further strengthening our existing relationships and driving our company's continued success and growth. Our team has more than 15 years of experience in the Kingdom, and we have advised on hundreds of hospitality assets, providing unparalleled hospitality intelligence to our clients. Reem Garash's appointment comes at an exciting time for HVS MEA, and we look forward to leveraging her expertise to propel the company to new heights”.

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Reem also posted on LinkedIn, “In addition to my current roles at Shada & Dara, I am delighted to announce that I have joined HVS as a partner in KSA. I have been impressed by Hala Matar Choufany and her team's approach to conducting feasibility studies, providing development recommendations, and selecting the most suitable hospitality brands. As someone who began their career in independent hospitality brands, I found HVS's insights particularly relevant to me and applicable, especially when compared to other consulting firms. As an entrepreneur, I am proud to be part of a trusted consulting firm that can also assist other Saudi hospitality investors on their hospitality investment journey and overall support the targeted growth in the tourism industry.”