Article: Avoid these Corporate Jargons in 2025; Zillenials are annoyed

Corporate jargon has long been a part of workplace culture, serving as a shortcut for communication in meetings, emails, and casual conversations. However, the excessive use of these buzzwords often creates unwanted triggers as found out in a recent study by Notta.ai. The study highlights how certain phrases, once revered for their professionalism, have become some of the most annoying and overused expressions in the corporate vocabulary.

The research, which analysed over 5,000 Reddit comments from more than 100 workplace-related subreddits, offers a glimpse into the language habits of today’s workforce. By employing advanced natural language processing (NLP) technology, the study identified the top ten most hated corporate buzzwords, shining a light on the growing disconnect between jargon and effective communication.

Which business jargon tops the list for being most annoying?

At the top of the list is ‘circle back’, an expression criticised for its non-committal and often dilatory tone. Originally intended to imply discussion or follow-up action, it has become a catch-all term for delaying decisions. Employees describe it as a symbol of unproductive meetings where problems are acknowledged but not addressed.

Another major irritant is ‘synergy’, which once summed up the essence of collaboration and teamwork. Over time, however, its meaning has been diluted to the point where it feels like a hollow term in discussions, adding no real value. Young employees complain that its overuse makes it sound more like a desperate attempt to sound innovative than a real strategy.

The term ‘agile’ is also on the list. Although initially referring to a specific project management methodology, it is now often used in vague contexts to imply adaptability. Employees report feeling confused or irritated when ‘agile’ is used without any practical guidance, often leading to more questions than solutions.

Why these corporate buzzwords are so annoying?

Corporate jargon may start as a practical way to convey complex ideas concisely, but it often fails when overused or misapplied. Words like "lean," "touch base," and "bandwidth" are criticised for their lack of specificity. For example, "bandwidth" might seem like a polite way to discuss workload capacity, but employees often find it dismissive or pressuring, especially when used to justify additional tasks.

Acronyms such as "KPI" (Key Performance Indicator) and "CRM" (Customer Relationship Management) further complicate workplace communication. While these terms are vital in certain contexts, employees frequently express frustration at the lack of explanation or clarity surrounding them. This is especially true for those new to the workforce or transitioning between industries, where these acronyms can feel like an unnecessary barrier to understanding.

Generational shifts in language preferences

The Notta.ai study also reveals that younger workers, particularly millennials and Gen Z employees, are more critical of jargon than their older counterparts. Many in this demographic value straightforward communication and view buzzwords as a sign of insincerity or a lack of transparency.

Kiyoto Tamura, COO of Notta.ai, explained that the study underscores a generational push for clearer, more direct workplace language. Zillenials grew up in an era of rapid technological and cultural change, making them less tolerant of outdated or overly formal corporate norms. They prioritise authenticity and efficiency, both of which are undermined by excessive jargon.

The real cost of Corporate Jargons

Beyond being annoying, jargon can have tangible negative effects on workplace dynamics. Miscommunication caused by unclear buzzwords leads to wasted time, reduced productivity, and even a sense of exclusion among employees. This is particularly true for non-native English speakers, who may struggle to decipher metaphors and idiomatic expressions.

Leaders and organisations aiming to foster a more inclusive and effective work environment should consider reducing their reliance on corporate buzzwords. Clear, direct communication is not only more efficient but also helps build trust and engagement among employees.

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How to move beyond buzzwords?

The key to eliminating jargon lies in promoting a culture of open and straightforward communication. Leaders should model concise language and encourage employees to ask for clarification when encountering unfamiliar terms. Training sessions on effective workplace communication can also help, particularly for those in management roles.

Ultimately, the best way to engage employees and foster collaboration is by focusing on meaningful dialogue. While some terms like "KPI" may remain unavoidable, ensuring they are used sparingly and with proper context can significantly reduce frustration.

Words to avoid in 2025 Workplaces

If you want to improve workplace communication, consider limiting the use of the following terms:

Circle Back – Replace with "follow up by [specific date/time]."

Synergy – Use "collaboration" or "team effort" instead.

Agile – Be specific: "flexible approach" or "adaptive process."

Bandwidth – Say "capacity" or "availability" instead.

Touch Base – Opt for "check-in" or "connect."

KPI/CRM – Provide context or explanations for acronyms when introducing them.

Lean – Specify the process or improvement you're referring to.

Low-Hanging Fruit – Say "easy wins" or "simple tasks."

Take This Offline – Use "let’s discuss this later" with a clear timeframe.

Giving 110% – Simply encourage employees to "do their best."

Organisations need to really understand what their employees need in today’s workplaces, which are constantly changing due to cultural, technological, and social shifts. Employees, especially Zillenials, just want clear, honest communication to build trust and be engaged. By ditching the overused corporate jargon, leaders can create a work culture where everyone feels valued and motivated to thrive.